Press & Media Appearances
Camilla is regularly featured in industry media conversations on leadership, career reinvention, personal branding and the future of retail technology. From thought-leadership interviews to commentary on modern working life, her work explores how visibility, courage and clear thinking help individuals and industries navigate meaningful change.
Media Archive
23/02/2026
​
How to build a personal brand in tech when you don’t feel like an expert (yet)
SheCanCode
Camilla challenges the idea that personal branding is only for established experts. Drawing on her own non-linear career in tech, she shares practical advice for building credibility through consistency, authenticity, and courage - proving you don’t need to “feel ready” to start showing up and being seen.
19/02/2026
How to Build Your Brand as an Executive and Why it Matters
Authority Magazine/Medium
Camilla reframes personal branding as a leadership responsibility rather than a vanity project. In her Authority Magazine interview, she shares how moving from trusted-but-invisible to intentionally visible transformed the scale of her impact, and why authenticity, consistency and purpose are the real drivers of credibility.
12/02/2026
7 business owners share one big change they’re making for 2026
London Daily News
In this feature, Camilla reflects on the strategic shift she’s making for 2026: narrowing her focus, owning her expertise in career change, and building a business aligned with where she creates the greatest impact.
05/12/2025
Word salad of job titles masks the truth: we no longer know our value
The Times
Camilla was featured in a column by journalist Harry Wallop examining the rise of unconventional job titles in modern business. In this article, she discusses why she adopted the title "Chief Firestarter" to spark curiosity and conversation.